Lowly Detail New Album ‘Keep Up The Good Work’

Track Of The Day 22/9 - Sophie Jamieson

Danish group Lowly have shared plans for new album ‘Keep Up The Good Work’.

The new record is out on February 17th, and it finds the band returning to Aarhus, reuniting once more with producer and engineer Anders Boll – the same team that constructed 2019’s ‘Hifalutin’ and 2017’s ‘Heba’.

‘Keep Up The Good Work’ finds the ties between the musicians becoming deeper, with Lowly commenting:

“We know each other really well after eight years as friends, colleagues and collective creators. We know what we’re each going through in life, and we can hear it in the music we make together; it’s always a personal reflection of us in the given moment. You can hear that we’ve become older, that we have more to tell.”

“During the pandemic we experienced both the joys of having children and the sorrow of losing people we cared for. Life and death struck us, you could say, which maybe seems rather banal or cliché to be writing about. But for that reason, we think this record speaks universally, and has the potential of resonating with many people.”

The album is led by its title track, and the gentle sounds of ‘Keep Up The Good Work’ contain a hypnotic quality. A soothing dose of mindfulness, the mantra-esque lyrics were supplied by those close to them, with friends and fans sending in messages of hope.

Lowly’s Soffie Viemose comments…

“We asked people to send us recordings of what they would say to the people they cared for to give encouragement or support. Our DMs were flooded with positive affirmations and personal stories about what people tell their kids, friends and loved ones. Many of them are quite simple, but also effective thoughts to meditate upon, instead of focusing on something destructive you’d otherwise bang your head against…”

Tune in now.

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