Little Simz enjoyed a 153% chart surge after her Mercury Prize victory.
The London rapper swept the award at this year’s ceremony, scooping the top honour during an emotional evening at the eventim Apollo, Hammersmith. The re-arranged evening saw 11 of the 12 shortlisted artists perform to a full house, with Lauren Laverne hosting proceedings.
Judge and guest presenter Jamz Supernova announced Little Simz as the overall winner, honoured for her superb record ‘Sometimes I Might Be Introvert’.
A BPI analysis of Official Charts Company data shows that ‘Sometimes I Might Be Introvert’ enjoyed a 153% increase in Chart Sales (which measures sales and streams combined); demand for her album on LP and CD physical formats rose a remarkable 141%.
Simz wasn’t the only winner in this post-Mercury surge, with Self Esteem’s ‘Prioritise Pleasure’ rising 161%, and Fergus McCreadie’s ‘Forest Floor’ gaining 144%.
Geoff Taylor, Chief Executive BPI, which is also home to the Mercury Prize with FREE NOW said: “We were determined to this restage year’s event swiftly and delighted that eleven of the twelve shortlisted artists came back to perform live last Tuesday. I owe a big thank you to our amazing Events team, to our partners – FREE NOW, Amazon Music and Bowers & Wilkins – to the BBC, Eventim Apollo and our record label members, all of whom dug deep to ensure we could celebrate this year’s twelve brilliant albums”.
“The atmosphere at the Apollo on the night was electric – it was clear just how much the Mercury Prize means to artists, industry and fans. With strong growth in the TV ratings and digital reach, it feels that the Prize is going from strength to strength. My congratulations to all of the artists for their achievement and to Little Simz in particular, an amazing talent and deserved winner”.